Richard Prince – Four Cowboys
In 2009, Other Criteria (through their publishing house MurderMe) released Four Cowboys by Richard Prince. This oversize book presents four of Prince’s Cowboy prints in all their technicolour glory. The images are appropriated from vintage Marlboro cigarette adverts; Prince rephotographed and cropped the images to give a new perspective that highlighted not only the ruggedness and masculinity of cowboy life, but also the beauty. Accompanying the images is an essay by the late Gordon Burn which focuses on how Prince has mastered the ability to deconstruct iconic images from Americana and play with nostalgic idealogies. The book originally sold out but is now back in stock.